CASIO INDIA
The Challenge : Casio is one of the most popular watch brands in the world. This concept s an attempt to revise the Brand image. The idea is to put the product in the first place: clean design in delicate shades.
Our Approach
After analysing the current approach of the company campaign, we decided to push a refresh button with a robust and dynamic product video of full CG animation with the shots of
watch dials and features like a weightless bracelet with the focus on airiness of this classic model. The animation is part of the social media campaign.
Stipulation
The product shown is a work of fiction and the product is not real neither exists. All trademark Rights used here reserved with Casio. Product ideation and concept by Prince Pal.
