Xiaomi Mi Dot
The Challenge : When Xiaomi came up with its new product lineup targeted to business professionals. We got an opportunity to create an animated teaser for the product. The challenge was to build a breathtaking stand-alone story around the product while strategically align and sync with the announcement made by Xiaomi.
Our Approach
Our task was to build a dynamic teaser showcasing attributes of the product. The Mi DOT evokes class and elegance and yet accentuated tough operations done in professional life.
We began by building out dozens of storyboards and visual styles. This served as a road map of the entire video.
Rollout
The product shown is a work of fiction and the product is not real neither exists. All trademark Rights used here reserved with Xiaomi. Product ideation and concept by Prince Pal.
