SAANS
The Challenge : Saans is a startup based in India operating under SOCH, the parent company provides products and services. It offers products inspired to deliver the air purification at an effective price. As a young company, they needed us to help them educate their audience as to who they are and why they matter.
Our Approach
Over six months, we helped Saans evolve and extend their new brand identity with product development to stand apart from ever-increasing competitors. To promote their brand promise
and tagline, Fresh air for everyone. we created an extensible brand awareness campaign around a complementary concept: The air you deserve. The narrative demonstrating the sheer obligation and simplicity of owning one (or more than
one).
Rollout
After the assets were finalised, we built presentations and pitch deck to present their product to prospective angel or venture capital investors.
