BIRA 91

The Challenge : Bira 91 is a craft beer brand manufactured by B9 Beverages Pvt. Ltd. It is my dream to work with Bira, I've always been fascinated by how Bira design always brings colours to life. So, I made my own Dream Project for Bira. Where I created an imaginative product line for Bira91 focused on serving clients with more thirst for strongest and exclusive beer. The design challenge was, therefore, communicating the new essence of the brand, by creating an elegant and balanced visual identity.

Our Approach

As for the design challenge, we decided to exploit the metalled scent properties of the aluminium to enable the essence of the luxury world. We created a cinematic audio rich teaser for this limited edition of this beer for working professionals.

Rollout

The product shown is a work of fiction and the product is not real neither exists. All trademark Rights used here reserved with Bira 91. Product ideation and concept by Prince Pal.